Post by account_disabled on Nov 25, 2023 22:51:48 GMT -7
One of the foundations of almost every website, the key to effective sales and the main communication channel with customers. Newsletter. You know this window that waits for your e-mail address, promising you access to the latest information. A mandatory item at the bottom of the online store and often featured on the blog - under each entry. But is this really all that can be written about the newsletter? CONTENTS: What is a newsletter? How does the newsletter work? Newsletter ā how to do it? The newsletter helps you create effective sales funnels How to prepare a newsletter? Advanced tools for sending a newsletter Newsletter automation How to write the best newsletter? What is a newsletter?
The window for entering your e-mail address is like Special Database an iceberg. Most Internet users only see the newsletter widget and believe that its only function is to absorb e-mail addresses that will never be used for anything. Meanwhile, a newsletter is a mechanism that can completely change the way your company operates. It can increase your sales, distinguish you from other entrepreneurs, and even become your way of doing business! A bit of theory will be useful. What is a newsletter and how does it differ from mailing ? By definition, the former means a message in which you inform about some news, while the latter seems to be simply sending out e-mails. The former is associated with regularity and cyclicality, for example with sending every Friday or every other Sunday, while the latter is entirely occasional. The first one should provide facts, and the second one should sell, so the sender expects some reaction only to the mailing. What does practice say about mailing and newsletters? That such a distinction makes no sense. The newsletter often includes an invitation to make purchases, and the mailing can take place on a regular basis. Both terms have become synonymous and mean exactly the same thing and that's why you can use them interchangeably. We will be there too.
Thanks to this, we have determined that the name does not matter much. But you really need to look behind the scenes of how the mechanism works to understand that it itself is of great importance. How does the newsletter work? Understanding the role of a newsletter is very important if you care about the development of your company. Therefore, it is worth first listing the key elements of such a system. Mailing is primarily: application or script, database, email content, UTM, CTR. See any new words here? Don't worry, we'll explain it in a moment. It's really easy and useful knowledge. Let's break down each of these terms. Application or script Some program is responsible for correctly collecting e-mail addresses and sending them. It may be one of the modules of a ready-made online store or website, it may be a separate plug-in that expands the capabilities of your website, or it may be an independent application to which you need to log in separately. Some tools of this type offer the absolute minimum of functionality, i.e. collecting e-mail addresses, viewing such a database and the ability to send messages at a selected time. Sometimes also an archive of sent emails.
The window for entering your e-mail address is like Special Database an iceberg. Most Internet users only see the newsletter widget and believe that its only function is to absorb e-mail addresses that will never be used for anything. Meanwhile, a newsletter is a mechanism that can completely change the way your company operates. It can increase your sales, distinguish you from other entrepreneurs, and even become your way of doing business! A bit of theory will be useful. What is a newsletter and how does it differ from mailing ? By definition, the former means a message in which you inform about some news, while the latter seems to be simply sending out e-mails. The former is associated with regularity and cyclicality, for example with sending every Friday or every other Sunday, while the latter is entirely occasional. The first one should provide facts, and the second one should sell, so the sender expects some reaction only to the mailing. What does practice say about mailing and newsletters? That such a distinction makes no sense. The newsletter often includes an invitation to make purchases, and the mailing can take place on a regular basis. Both terms have become synonymous and mean exactly the same thing and that's why you can use them interchangeably. We will be there too.
Thanks to this, we have determined that the name does not matter much. But you really need to look behind the scenes of how the mechanism works to understand that it itself is of great importance. How does the newsletter work? Understanding the role of a newsletter is very important if you care about the development of your company. Therefore, it is worth first listing the key elements of such a system. Mailing is primarily: application or script, database, email content, UTM, CTR. See any new words here? Don't worry, we'll explain it in a moment. It's really easy and useful knowledge. Let's break down each of these terms. Application or script Some program is responsible for correctly collecting e-mail addresses and sending them. It may be one of the modules of a ready-made online store or website, it may be a separate plug-in that expands the capabilities of your website, or it may be an independent application to which you need to log in separately. Some tools of this type offer the absolute minimum of functionality, i.e. collecting e-mail addresses, viewing such a database and the ability to send messages at a selected time. Sometimes also an archive of sent emails.