Post by account_disabled on Nov 25, 2023 1:53:21 GMT -7
Which was also present in pre-Internet times. And here it is useful to quote Gianluca Diegoli, who talks about the adoption of digital by SMEs, highlighting how this dilemma represents the obstacle and at the same time, is a great challenge that we must accept and overcome. atoka-marketing-sales-intelligence-03.jpg What are the obstacles or challenges you are encountering in implementing a sales intelligence platform like Atoka in Italy? Rather than obstacles, we are talking about real challenges. The first is linked to the choice and conscious use of the data and information that a sales intelligence tool like Atoka can provide is linked to the company's or individual professional's understanding of the potential of the digital world.
Then there is a technological challenge : managing such recent technologies as those relating to Big Data and those linked to semantics, i.e. the automatic recognition of information present in unstructured texts, means Web Development Services creating new dynamics. For one thing: it is not easy to explain the value and usefulness of the data that we call "unofficial", because they have never been used before, especially if combined with the official data that everyone already knows. Being able to effectively communicate this value proposition is one of the dynamics to manage. Another of the challenges is cognitive.
Understanding the potential offered by being able to search within the content that a company communicates on their respective websites and social channels is a fundamental issue. In this way, the information context in which one operates is improved and sales are accelerated , thanks to the density of information that Atoka aggregates in a single place. The window on the corporate world that Atoka makes available helps you to be increasingly relevant in what you communicate to your interlocutors. Today, more than ever, the coherence of the information context and the relevance of the message received are elements that make the difference in the attention economy of the person with whom one interacts.
Then there is a technological challenge : managing such recent technologies as those relating to Big Data and those linked to semantics, i.e. the automatic recognition of information present in unstructured texts, means Web Development Services creating new dynamics. For one thing: it is not easy to explain the value and usefulness of the data that we call "unofficial", because they have never been used before, especially if combined with the official data that everyone already knows. Being able to effectively communicate this value proposition is one of the dynamics to manage. Another of the challenges is cognitive.
Understanding the potential offered by being able to search within the content that a company communicates on their respective websites and social channels is a fundamental issue. In this way, the information context in which one operates is improved and sales are accelerated , thanks to the density of information that Atoka aggregates in a single place. The window on the corporate world that Atoka makes available helps you to be increasingly relevant in what you communicate to your interlocutors. Today, more than ever, the coherence of the information context and the relevance of the message received are elements that make the difference in the attention economy of the person with whom one interacts.
