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Post by account_disabled on Feb 13, 2024 1:28:30 GMT -7
The key requirements when evaluating analytical platforms were the capabilities: analyze data cross-platform, keep track of everything you need without worrying about exceeding limits and overpayments. The main goal is to increase the number of new users quickly making their first order. Using Amplitude, Instacart's growth team was able to gain complete visibility into how users move through key funnels across platforms: first-time user sign-up and first-time order placement. Now that the company has a basic understanding of user Costa Rica Email List behavior, Amplitude is used to identify growth opportunities. Instacart employees can easily see which funnel stages have the lowest user conversion to the next stage, compare user experiences across platforms, and see which platforms have low conversion rates. The Instacart team has integrated its internal A/B testing system into Amplitude. It makes it easy to segment users and calculate conversion rates obtained in different test options. After testing different variations of the home page and registration page, Instacart was able to increase landing page conversion rates by %. It was hypothesized that adding content to the landing web page (which was very simple) would increase conversions. To do this, the landing page was decorated with photos, customer quotes and a lot of information, after which conversion decreased by %. a simpler landing page that featured photos with a single call to action.
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