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Post by account_disabled on Dec 8, 2023 21:26:02 GMT -7
This strategy is Rappi. The founders of Rappi listened to the audience and identified the main problems of e-commerce in Latin America: technology, which is not easily accessible to everyone; the deficiency in logistics; and low banking coverage, which is why Rappi accepts cash payments. To provide a solution to these problems and offer users a fast e-commerce service, the founders created a mobile platform that, in thirty minutes, would deliver anything - from food, medicine and groceries, to products from a sex shop. Anywhere for a shipping fee of 30 to 40 pesos. The interesting thing is that Rappi is NOT promoted as an ecommerce, their value proposition is that they are your personal assistant where you can buy whatever comes to mind with the Digital Marketing Service help of your rappitender. The value proposition is the difference between the success and failure of a new product Marketing Strategy 2: Website with Google Positioning The second point that you cannot forget is the development of a site where all the information. About your product exists. It is practically unthinkable to launch a product and there be no information about it on the Internet. We suggest that you plan a Google positioning strategy that gives visibility to your site in searches that are relevant to your company. Internet Positioning | Prospect Factory We suggest that you listen to our podcasts “Key Elements to have a successful website on Spotify” and “how to achieve positioning on Google” Marketing Strategy.
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